There are only two types of visitors that regularly access a firm’s website. Human internet users are the first type, namely prospective clients, current clie..
Open and click rates provide firms with key information about their email marketing campaigns. Open rates show how many email campaigns were opened by clients..
Podcasting is becoming an increasingly popular way to connect with audiences on a more personal level.
The benefits are endless – podcasts are easily accessib..
Businesses know the impact of digital marketing but many small businesses are still lagging behind when it comes to incorporating digital into their marketing..
The way social media can be used as a marketing tool for your business is constantly evolving.
To remain at the top of the game and ahead of your competition..
Facebook videos are commonly used as a marketing strategy for many businesses. This is an effective strategy, as long as it is done correctly.
To make your Fa..
Many people will say that writing long-form content is a ‘no-no’, however, sometimes it is the only way to discuss a particular topic.
There are a number of ..
When creating content for your website, regardless of the business or industry you are involved in, there are some hard fast strategies you can follow to ensu..
Using links is a valuable strategy for boosting your website’s SEO.
Before Google in the nineties, websites used keywords to boost up their websites. The prob..
Each year, we see new trends emerge regarding social media and the way it’s used.
With the increased growth of social media for marketing businesses, knowing ..