Common mistakes businesses make on Facebook


Facebook is a convenient platform small businesses can use to promote their brand online and potentially gain new clients.

It is essential to use it effectively to create a popular presence and build trust and customer loyalty. Otherwise, Facebook will merely become a time-waster or even a hindrance to the growth of your business.

Avoid these common mistakes.

Responding to trolls
Trolling is an unfortunate reality of social media. The best action you can take is to simply ignore it. Responding to a troll only fuels the fire and draws attention to their negative criticism.

Ignoring customer complaints
A customer who posts a complaint about your product or service is very different to a troll and should never be overlooked. Always respond to these posts in a professional and caring manner.

Do not forget to ask the customer to send a private message. This way you can ask them for their contact details and then call or email them directly to work to resolve the complaint.

No target audience in mind
Recognise and understand who your target audience is. Always consider if the content you post will interest and attract these viewers to your page. Otherwise, you risk posting content on Facebook that makes little to no impact.

Growing quantity and not quality
While having many followers is great, it does little to impact the growth of your business if they are not quality followers. Securing users who not only follow your page but will like, comment or share your content on their pages will help to grow your brand better.

Posting irregularly
Followers may find it irritating if you post three times one week and not at all the next. Form a content calendar so you always provide your viewers with regular weekly content.

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