Marketing strategy hints for Linkedin


With over 500 million users on Linkedin, the business-orientated social media platform is a goldmine for business growth. Employing effective marketing strategies can see your business soar, failing to do so can see your business left behind. Consider the following hints to make the most of Linkedin for your business.

Build a strong business profile
Credibility is a major aspect of successful online marketing strategies. One of the surefire ways to build credibility and your business’ online reputation is to have a large, loyal and influential following. Strategies to help build a strong business profile include:

  • Sending out personalised invitations to other Linkedin users
  • Including a prompt to connect on Linkedin in emails, on business cards, newsletters etc.
  • Requesting to connect with people in your industry

Set goals and research
Before embarking on any marketing strategy, setting goals is necessary. Decipher what business goals it is you want to achieve through the use of Linkedin, whether that be building awareness of your business, generating more traffic to your business website, creating sharable etc. Once establishing this, research is key. Finding out the best way to achieve this/these goals through researching aspects such as:

  • What other businesses have done in the past that worked
  • What other businesses have done in the past that didn’t work
  • How trends in Linkedin use can help achieve or sabotage your goals

Evaluate and assess
Setting goals and researching the best way to implement said goals is a start, but it’s counterproductive if you don’t follow up through stringent evaluation and assessment. Many businesses make the mistake of awarding online marketing strategies as a side task for an already employed individual. Employ a professional to track how efficient strategies to meet goals are working and spend the money to do it right. Constant evaluation and assessment can only serve to strengthen and the business’ potential on Linkedin.

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